Professional educators that have previously been used to notepads and note-taking on paper but now use the iPad for its efficiency and productivity but want to keep the feeling of paper when writing.
- 48 % women // 51% men
- Predominate age rage 55-65 years old
USPs
- Anti glare
- Anti smudge
- Less hand fatigue
- Tactile feel
Activities
Websites:
- blog.edweek.org
- weareteachers.com
- edweek.org
Social Accounts:
- Edutopia
- We are Teachers
- Google for education
Press accounts:
- The New Your Times
- CNN breaking news
- WeAreTeachers
Podcasts:
- MindShift podcast
- Seesaw Parade