University + Postgraduate students who use the iPad as a productive way of note-taking. They have the desire to use paper for all the traditional reasons but want the efficiency of a digital device.
Age rage (perdomentaly): 18-64 years old
Gender: Men & Women, 50% each
USPs
- Anti glare
- Anti smudge
- Less hand fatigue
Activities:
Youtube channels
- 4.8% Sachin Tendulkar
- 8.6% A.R. Rahman
- 7.5% CGTN
Podcasts:
- 4.4% The primary colors podcast
- 3.1 % The Big Fight
Social Media Accounts:
- Salman Khan
- Virat Kohli
- Akshay Kumar
Press Accounts
- 19.4% BBC breaking news
- 18.8% CNN
- 19.3% The Times (New York)