Entrepreneurs or professionals who use their iPad to be efficient and productive. They use it primarily for note-taking but have been “brought up” using paper so miss the feeling and perks you get from using a notebook.
Age rage (predominantly): 18-34 years old
Gender (predominantly): Men → 54%
USPs
- Less hand fatigue
- Tactile feel
- Anti glare
Job Titles & Social Profile Bios
- Art Director
- Engineer
- Architect
- Entrepreneur
- ...
Activities:
Youtube channels
- 4.8% The Rich Dad channel
- 4.0% CNBC
Podcasts:
- 3.6% The week in startups
- 3.1 % The Big Fight
Social Media Accounts:
- The Real Kiyosaki
- CNBC
- 500 Startups
Press Accounts
- 23.8% CNN breaking news
- 23.3% Forbes
- 22.9% The Times (New York)